March 13, 2008

NEW ORLEANS — Smoothie King is providing inspiration to their guests who strive for a healthy lifestyle and toned figure: the company is hosting a “Swimsuit Getaway,” and 20 lucky winners will receive $1,000 to use toward a vacation of their choosing. Smoothie King’s core guest is heavily focused on personal health,, and the company wants to recognize their dedication to fitness and to the Smoothie King brand. Now through April 28, anyone can enter to win the sweepstakes by visiting skgetaway.com or by texting “skwin” to 55022.

“Our guests work hard to maintain a healthy lifestyle,” said Cindy Kuhnau, Co-Founder at Smoothie King. “We want this sweepstakes to cement our bond with our guest base and reinforce the common health goals of our guests and our products. Whether they are looking to trim down or build up muscle, Smoothie King has the products to meet those needs.”

The company has developed a microsite for the contest (skgetaway.com), including vacation-themed music, pictures and games. A fun and interactive way for viewers to get into the vacation spirit, the microsite takes the promotion out of the stores and onto the web, creating a more engaging registration vehicle.

To date, more than 200 million Smoothie King smoothies have been served at more than 500 locations in 32 states across the United States and in South Korea. Smoothie King is consistently ranked number one in its category and number 109 in the top 500 franchises by Entrepreneur Magazine, as well as ranked number 99 as a top global franchise.

SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN.

Odds of winning depend on the number of eligible entries received. Begins at 12:00:01 a.m. ET on 3/3/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. 18 years of age or older. Void where prohibited. To enter and for complete Official Rules, go online to skgetaway.com. Standard text message charges may apply.

Sponsor:

Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433.

# # #

About Smoothie King Franchises, Inc.

Smoothie King is a privately held, New Orleans-area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King Centers offer guests the industry’s first, original nutritional fruit- and function-based, fresh-blended smoothies. Each Lifestyle Center also offers healthy retail product solutions, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store business in the United States in 1989. Smoothie King currently has more than 500 units operating in 32 states and the Republic of Korea. For more information, visit www.smoothieking.com.