Smoothie King Launches New Keto Champ™ Smoothies to Help Carb-Conscious Guests Rule The Day™

DALLAS (August 19, 2019) – The keto diet trend doesn’t appear to be slowing down – in fact, it’s projected to grow even more over the next five years¹. Smoothie King – the world’s leading smoothie brand inspiring guests to live a healthy and active lifestyle – is the first smoothie chain to answer the need of carb-conscious guests who are seeking a keto-friendly blend with the launch of new Keto Champ™ smoothies, available nationwide August 20.

Keto Champ™ smoothies are blended with high-fat, high-protein ingredients like almond butter, collagen MCT blend, cocoa and almond milk, and contain no artificial colors, flavors or preservatives. With less than 10-net carbs per 20 oz. serving, Keto Champ™ smoothies support the health and wellness journey of guests following the ketogenic diet.

“Guests are seeking smoothie options to meet a variety of dietary needs – particularly, we’re seeing an increase in lifestyles that limit carbohydrate intake,” said Rebecca Miller, Chief Marketing Officer of Smoothie King. “We’re pleased to help keto champs Rule the Day™ with our new Keto Champ™ smoothies.”

To reward guests practicing a healthy and active lifestyle, Smoothie King will celebrate its newest product launch by giving any guest who hits 10,000 steps a free Keto Champ™ smoothie. On Tuesday, August 20, guests can simply visit their nearest Smoothie King location, show proof of their 10,000 or more steps via an activity tracker, mobile device or smart watch, and receive a complimentary 20 oz. Keto Champ™*.

“We know our most loyal guests regularly practice an active, healthy lifestyle, and we want to encourage them to continue this trend,” stated Miller. “By rewarding them for hitting a step goal – which we know is a keto-friendly exercise – we hope Keto Champ™ smoothies will help them stay on track in pursuit of their health and fitness goals.”

Available in two tasty blends, Keto Champ™ smoothies contain high protein and fats that help to curb cravings and leave guests feeling fuller longer. They are also an excellent source of fiber and calcium, and a good source of iron:

• Smoothie King® Keto Champ™ Berry: Blended to perfection with wild blueberries, whole raspberries, almond milk, almond butter, 100% cocoa and Smoothie King’s keto protein blend, the Keto Champ™ Berry contains nine grams of net carbs per 20 oz. serving, with 31 grams of fat and no added sugar.
• Smoothie King® Keto Champ™ Coffee: Providing an extra caffeine boost with almond milk, cold brew coffee, almond butter, 100% cocoa and Smoothie King’s keto protein blend, the Keto Champ™ Coffee contains seven grams of net carbs per 20 oz. serving, with 31 grams of fat and no added sugar.

Keto Champ™ smoothies are available in all Smoothie King locations nationwide.

For more nutritional and ingredient information or to find a nearby location, please go to www.smoothieking.com.