DALLAS – May 23, 2023 – Smoothie King, the world’s largest smoothie chain, announced today the return of its X-Treme Watermelon™ smoothie and a NEW X-Treme Watermelon Lemonade™ smoothie, with a surprising campaign twist. Just in time for the heat of summer, the X-Treme Watermelon™ smoothie has inspired a new steamy romance novel entitled, “A Summer Fling to the X-Treme” co-authored with ChatGPT.

Intrigued? Smoothie King is publishing a limited run of 300 paperback copies for free at www.asummerflingtothextreme.com for brand fans and new readers alike!

“Smoothie King guests have been asking for the return of our X-Treme Watermelon™ smoothie for some time, and we wanted to do something special to celebrate,” said Marianne Radley, CMO of Smoothie King. “These smoothies are fun, and bursting with extreme summer flavors, so it only made sense to pair them with an extremely playful campaign. X-Treme Watermelon™ and X-Treme Watermelon Lemonade™ smoothies are officially back, and we’re excited to offer our guests a delicious way to treat themselves during the hot summer months.”

Smoothie King guests can now cool off with the brand’s newest limited-time smoothies. Capitalizing on summer’s favorite flavors, watermelon and lemonade, X-Treme Watermelon™ and X-Treme Watermelon Lemonade™ are an easy way to pack more power and flavor into your summer treat.

X-Treme Watermelon™ includes:

• Watermelon juice blend, strawberries, coconut water, dairy whey blend

X-Treme Watermelon Lemonade™ includes:

• Watermelon juice blend, strawberries, white grape lemon juice blend, turbinado

The smoothies are available through August 28 or while supplies last, at all locations nationwide for purchase in-store or on the Smoothie King app.

Additionally, Smoothie King fans have an opportunity to win a free 20oz smoothie if they crack a secret code! A series of codes is hidden within each copy of “A Summer Fling to the X-Treme” and the first 300 readers that solve the code (and download the app!) will receive a free smoothie offer in the app. See official rules here: www.asummerflingtothextreme.com/legal-stuff.

To claim your free paperback copy of “A Summer Fling to the X-Treme”, visit www.asummerflingtothextreme.com.

For more information about X-Treme Watermelon™ and X-Treme Watermelon Lemonade™, please visit www.smoothieking.com.

Agency Contact

Matt Ritter

mritter@fish-consulting.com

954-893-9150

About Smoothie King Franchises, Inc.

Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately held, Dallas-based franchise company with more than 1300 units worldwide. It was founded in 1973 with the mission to help others achieve better health in a delicious way through smoothies.

Today, it continues its mission to inspire a healthy and active lifestyle through its Clean Blends initiative, which focuses on great-tasting smoothies with more whole fruits and vegetables while removing artificial flavors, colors and preservatives and added sugars in many of its blends.

Smoothie King extends its vision to be an integral part of every health and fitness journey through partnerships with the Challenged Athletes Foundation^®, the Smoothie King Center and the Dallas Cowboys as “The Official Smoothie of the Dallas Cowboys.” The franchise is ranked No. 1 by Entrepreneur magazine in the juice bar category for the 27 years, ranked No.19 overall on the "2021 Franchise 500" list and debuted on the "Inc. 5000" list in 2018. The company also offers retail products that include sports beverages, energy bars, vitamins, supplements and more.

May 23, 2023