Smoothie King Reports Fifth Consecutive Quarter of Positive Same-Store Sales, 14 New Store Openings and the Addition of 27 New Store Commitments in Q1 2024
Quarterly traffic drivers include new limited-edition smoothie in partnership with entertainment giant Dude Perfect
DALLAS, TEXAS (April 18, 2024) – Smoothie King, the world's largest smoothie brand and the first health and fitness fast casual brand of its kind, today announced its Q1 2024 brand update, concluding the first quarter of the year as the fifth consecutive quarter of positive same-store sales as well as 14 new store openings and the signing of 27 development commitments across 13 states.
The quarterly development growth broadens the reach of the brand’s presence throughout the country. Development updates of note include multi-unit signings in Rochester, New York, and Louisville, Kentucky.
Smoothie King is also slated to expand its presence in both Las Vegas – tripling its footprint with the signing of development agreements that will bring seven new locations to the city – and San Antonio, with four store commitments signed for the city within Q1. Sixty-two percent of the development agreements from the quarter were with existing Smoothie King franchisees, signifying satisfaction for further reinvestment in the company with current store owners.
The quarter also marked the introduction of a new smoothie: the Dude Perfect Smoothie, in partnership with entertainment giant and longtime Smoothie King fans, Dude Perfect. Furthering Smoothie King’s focus on purpose-driven menu innovation, the power-packed smoothie features a brand-new ingredient for the smoothie brand: nutrient-dense superfood, blue spirulina. The collaboration supports Smoothie King’s Clean Blends Initiative, adhering to an extensive “No-No List” that prohibits over 75 ingredients from being blended into any of its smoothies. The new smoothie has been a key sales and awareness driver, bringing in new and younger guests to Smoothie King.
“Our growth this quarter underscores our franchisees’ confidence in the Smoothie King brand, and we anticipate sustained growth in the quarters to come,” said Chris Bremer, Chief Development Officer. “With each new deal, we not only expand our footprint but also amplify our brand's impact, forging connections and creating more opportunities for people to live a healthy and active lifestyle.
Smoothie King has repeatedly been recognized as a top franchise opportunity, having recently been featured in the top 100 of Restaurant Business's and Nation's Restaurant News' 2023 Top 500 lists. The brand was recently named the No. 1 most beloved limited-service brand among millennials in Technomic’s “2023 America’s Favorite Chains” study, and ranked number 15 in Entrepreneur magazine's highly competitive Franchise 500 ranking of the top franchise brands. This year Smoothie King was also included in QSR magazine's “Best Franchise Deals” and annual “QSR 50 Contenders” list and was selected for Franchise Times' "Top 400 Franchises" list.
For more information about franchise opportunities with Smoothie King, please visitwww.smoothiekingfranchise.com.